Ballard's Auto Lot - NW Corner of High Lane and Peabody
“Family owned for over 40 years, Ballard Motors will not be undersold! Come on down and get a great deal!”
So says Harvey Ballard, owner of this dealership that sells a wide variety of new and “pre-owned” domestic autos. The dealership is a large complex of several showrooms, service bays, and a full collision repair center. Ballard or his assistant are usually on the lot from 9 A.M. to 4 P.M. A sign on the front door of the office gives Ballard's home phone number.
Ballard Motors competes fiercely with Boston area dealerships and motor groups, though it seems to be holding its own thanks to Ballard’s capable leadership and aggressive marketing. He also has connections with Boston auto dealers. At no cost to the customer, he'll handle dealer arrangements and deliver your new car to your front door. He is paid a commission by those dealers.
Ballard himself is successful enough to make his grandfather (dealership founder Harvey Ballard) proud, residing in a posh mansion in nearby Lynnfield, Massachusetts. Two of Ballard’s three sons are business majors at Missituk University; Mark Ballard, his brother, is a current trustee and benefactor of the University.
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