Covenant of World's End
The Covenant of World's End is an organization that functions as both army and financial resource for Keith Ludlow. He puts on shows of power to recruit members, and he focuses on a combination of training and job placement for many of the lower income people he attracts.
Mythology & Lore
Keith recieved much of his information and the mythology to support it from his close confidante and right hand man, Bob. Bob likely got the information from Jehovah.
Granted Divine Powers
Keith recieved four of the Runespells to use in "proving" his divine connection and increase his influence.