Collectible Unicorn Toys

Collectible unicorn toys are one of the most popular collectible series of our world. They are just that: a collection of various unicorn toys. The most popular and valuable are unicorn figurines, but you can also get plushies and many other merchandise with unicorns of recognizable design. All of the unicorn merchandise is produced by companies known as UniToys.

The UniToys company

UniToys started out as a company established by a family from Fairy Gardens. They are part of a tree farm family, and they started out by making wood carved unicorn figurines. These original figurines are now extremely rare and priceless. No really, if any collector is lucky enough to be in possession of one of those, they will not part with it for any amount of money.

Over time, the family grew, the members had their own kids who took over and over time expanded and divided the company into different branches. Today, there are three main companies that came out of the original one. One is today based in Å+*4~ and produced 3d printed collectible figurines. These are popular among kids, as well as adult collectors. Another stayed in Fairy Gardens and focuses on producing handmade plush unicorns, and third one, also in Fairy Gardens produces a variety of merchandise that features unicorn designs. A lot of these are school supplies, hoodies or other accessories mostly popular among young girls.

The Unicorns

The company today has advanced from simple unicorn figurines to what they deemed to be the most marketable option. Unicorns were great and all, but it soon became clear that giving these unicorns names, personalities and backstories was that much more appealing to the younger crowd who represented the biggest % of their clients. Today, all of the unicorns you’ll find are original characters in their own right, and all of the toys produced are basically one or the other of established characters. The company comes up with new ones regularly, but also discontinues the production of some of the old ones, making each one of them more exclusive and desirable - you never know when your favorite unicorn will be retired, so better get him now while you still can!
Here are one of the more popular ones:

Starlight Twinkle

Currently the most popular unicorn design, she is sold in many toy stores for no more than 10$.
She is pink with light yellow mane. She is sweet and friendly and likes cupcakes.

Midnight Sparkle

He is one of the retired designs, collectors today would be willing to pay upwards ok 10k to get one.
He is purple with silver mane. He is more serious, but brave and protective over his unicorn family.

Firecracker

Don’t worry, he’s not malevolent, he’s fun loving and adventurous, though he will back out as soon as there’s any real danger.
He’s one of the standard unicorns that have been on the market for a long time. This red unicorn with yellow mane is one of the cheaper ones.

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*Note: Jure talks about Starlight Twinkle & Midnight Sparkle in pt.x, The purple unicorn in 1-XIX is probably Midnight Sparkle. The red unicorn in the same episode is Firecracker, who also appears in 2-LI.

Unicorns in comics

BBOLJ - 1-XIX, 1-LXIX, 1-LIX | 102 | 2-XL, 2-XLIX, 2-LI | 4-XXII | MiB-5
DANGER COMIC - pt.21, pt.130