Moxie - Takeout Food Packaging

This was created as a student project during my time at Longwood University.
Moxie was a project created for a packaging design challenge. With so many restaurants moving toward takeout in 2020, a series of takeout containers for a fictional café seemed like a fitting project.
I wanted the design to be cheerful and playful, but not childish. I used bright, light colors, but contrasted them with the natural brown paper and cardboard of the packages themselves. I hand-lettered the name to give it a more round, organic feel.
In total, I created designs for a paper bag, hot and cold beverage cups, hot cup sleeves, a small item box, and a 4-drink cup holder.

Date Created

September 2020

Programs Used

Adobe Illustrator, Adobe Photoshop