okay so this is one level down in the top level discussion board hierarchy, "Shops" is a category board. All the actual shop listings with posts n replies and shit are called thread boards and they'll be listed two levels down.
So if you're in the main discussion board page you only see the words here and the image, but not the images of the individual shops below - but if you're one level down because you clicked shops, you'll see all the shop thread boards with their top level pictures below. Theeeeen when you click one of those you'll see a list of threads with all of thooooose pics? or does the list of threads not show pics?

WELP let's see!!! (taking notes like this is wild.. if you go and check out Shop Pink and read thread 1 and thread 2, there's a point where I'm literally typing to myself about typing to you.. whoever you may be who actually fucking read this.. you're the weird one, not me.. this is called DOCUMENTATION! and i've been told by many an older engineer that I have a knack for it because I'm a girl, so.. yea.... gotcha.... i. win? what?ugh... )