An older professor, and a leading export on branding and the psychology behind it.

The consulting expert for branding and public relations for the The Metahuman Task Force. Notable for being the only candidate to have flown to Washington to beg the senior director to let him brand the first real superhero. A respected professor at Carnegie Mellon his very well qualified. He was a major comics fan in his childhood and even did several talks on branding examples from comics and how they are applied.