I'm a noob world builder.
Creativity cuz mind is a great, big and pretty place to start.
I'll be honest, i don't like reading novels but i like reading mangas, comics and graphic novels. Yeah, visuals are an important criteria for me to keep me invest into something.
Kingdom Hearts (especially KH2), Legend Of Zelda, Dark Cloud... few of video games franchises but i like Gaming in general. :)