Thozoturn
Year 419 post Primordial War
A world, wrought with pain of many wars and losses on all sides, now being rebuilt. People all over the world are bringing each other together to build up the world they knew before. Countries have now crumbled and only stuck to cities, clear cut lines of territories have become obsolete in a paranoia of one attacking another. Walls are erected up around the towns, and cities without sufficient defenses are crushed by the monsters in this world that seek destruction.
The people have stuck to their cities, not adventuring outside much, if at all. The outside world has become a wasteland of hazards and creatures mankind has begun to fear. Towns have now begun to make adventurer guilds to try and conquer more land and therefore gain territory. Competing guilds will offer different ideas, different strategies, and prospects to the people to try and obtain more donations and help for their guild.
The idea of the guilds boosted the hearts of the people, whether or not the guild themselves are actually for the people, or selfish, who knows. But they have gotten the rallying effort and support of the people to get them on their feet.