Zartri Life

Zartri Life began as a small company who sold fitted wigs for gorgons on the Zartri Web. They branched out into other products designed for Zartriites to be able to blend in in human society, such as coloured contact lenses and cosmetics. From there they grew into a much larger company who sought to sell anything specifically designed for Zartriites, including blood alternatives for vampires and waterproof devices for merpeople and selkies.
The aesthetics department of Zartri Life has caused much controversy with the introduction of surgery procedures, for example to remove a huldra's tail. While not all Zartriites are able to hide their non-human physical attributes, huldras can quite easily hide their tails in public. Criticism was directed at the company for the damaging message that sent, particularly to Zartriite young people who are already self-conscious in human society. Zartri Life removed the procedure from their list after a lawsuit was threatened, and after continued pressure disbanded the entire surgical catalogue. The department shifted their focus back to clothing and superficial "blending in" products.
After a corporate takeover, Zartri Life expanded to offer services, such as listings for gorgon hairdressers, cyclops opticians, zartrizoa veterinarians etc; and a publishing house for Zartriite authors whose work was not suitable for the human market. They also produced a magazine for young Zartriites with positive and encouraging messages around the issue of identity, and invested in improving the quality of their listed products.
When the zartri species began public human knowledge, Zartri Life set up a new branch on the mainstream internet. They offered online courses in Siren Sign Language, publications by Zartriite authors who were happy for their work to be shared with humans, and worked alongside various non-profits such as the Nocturnal Order to educate humans who wanted to learn more about them.