The Founding of Boggart and Moons Brewing Company

In the year 343, the Boggart and Moons brand was first established. Why? Well, I could say it is a story of the mercantile success of a clever businessman and a talented crafter. Because many do not know the origin of the company, I would beseech you to hear it now.
It was a cold, wintry day. I was a young lad of twenty who had already learnt how to craft beers, wines, and ales from the teachings of my father. It was the ales he and I savored the most, for they had rich tones and delighted the whole being. My friend, Jiffry Boggart, also took a liking to the ales my father and I crafted. It was Jiffry who first suggested that I go into the business of production and trade.
No, I had said. The thought of handing out our ales was foreign to me, perhaps even ludicrous. If anything, I merely wanted to enjoy our family brews. I had seen many merchants try and produce their own alcoholic beverages for the masses; I had seen them reach for fame and glory...riches. I had no desire for that thinking.
As we grew older, Jiffry and I remained neighbors and friends. He inherited his farm earlier in life than I had. For every social gathering and every holiday, he requested that I bring over my latest brew. Perhaps it was out of courtesy that he insisted I keep the well-aged ones for myself. But I was always proud to add my ale to his table.
The years went on, and Jiffry and I turned into families of our own. He got married, bore three children, while my wife and I only bore one. But I made sure my son knew the art of crafting ales just like my own father had.
When my son turned thirteen, I felt fulfilled in life and in fatherhood. For reasons that still don't quite sit well with me, I agreed to go into business with Jiffry. We were men on the brink of being old, so perhaps I felt there was very little to lose. I allowed Jiffry to be the businessman and thinker behind the trade, while I merely did what I enjoyed: crafting the artful drink.
In 343, we held our first public tasting. Needless to say, many of the guests were already neighbors, relatives, and the like. Still, I felt the tasting went rather well. When my wife and I bore our son, I felt accomplished for the first time. And indeed the day of our first public tasting was a second time I had felt so. That day, my future panned out in long glimpses for me to see. I could see Jiffry's children carrying on the business, and I could see my son working hard at making a name for himself.
I write this, now eighty-two years old. The children have been in the trade for forty-two years now and have recently begun preparing their children to handle it. The Boggart and Moons brand has spread far across Lorianthil and still receives high public remarks. A few months ago we held our thirtieth drinking festival in Gumberwood, where the Lor elves love to celebrate our brand-- and quite jubilantly, might I say.
As I think back on those first years when Jiffry and I were establishing our business, I realize I never expected it to last beyond two generations. Yet it brings me joy believing that it will last long after I am gone.
- Pert Moons, year 385